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Supplying the UK Since 1972

Delivered From Stock Within One Week

Manufactured in The UK & Europe

Technical Support With System Advice

Supplying the UK Since 1972

Same Day Quotations With Prompt Delivery To Any Destination

Manufactured & Tested in The UK & Europe

Technical Support With System Advice

Dear Customer,

Since the introduction of GDPR (General Data Protection Regulation) – a new EU regulation on the 25th May 2018 all companies are obliged to make you aware of your rights and our obligations to guaranteeing your data privacy.

The security of your personal data is important to AEL so we take our responsibilities seriously in making sure that your personal information is handled in a safe and professional manner.

We have updated and improved our privacy procedures which is explained in the statement below which describes how we process and protect your information.


AEL respect your privacy at all times and will process your personal data with due care and attention with each enquiry or order placed.

AEL want you to be confident that when you are visiting our website or e mailing our office that your privacy is respected.

The purpose of this policy is to inform you of the types of personal data we can collect when you use a web site and the steps we take to protect and safeguard your personal information.

This policy and its principles apply to personal identifiable information we ask for and that you provide. By this we mean information that directly or indirectly identifies you, such as your name, physical address, e-mail address, IP number or other contact details.

We aim to process personal data that is adequate, relevant and relative to the purpose for which it has been collected.

AEL believe in being transparent about the types of personal information and why we collect your information.

AEL will only collect and process personal information where we have lawful grounds to do so, and in accordance with Data Privacy Laws.

On request, AEL will provide you with further information regarding our processing and protection of your personal data when visiting our website or communicating with us through other channels.

Personal Data collection

We at AEL hope the following information will make you comfortable in making an informed decision about sharing your personal information with us. You are always free to decide if you want to provide your personal identifiable information or not.

Just visiting our website

By accessing and browsing our web sites and most other services, we do NOT require personal identifiable information. We may collect limited non-personal identifying information your browser makes available whenever you visit a website. For example, your Internet Protocol address, browser language, geographical location data, date and time, and cookies.

AEL are a responsible company.

AEL will always aim to comply with the General Data Privacy Regulation and other applicable Data privacy laws. If you have any complaints relating to our handling of your personal identifiable information that cannot be resolved with us directly.

Collection and Processing of Personal Data.

AEL will only process your personal identifiable information where we have legal grounds to do so. Where we require your consent to collect and process your personal data a request form will be provided in a clear, specific and expressly manner. If we have asked for your consent, it can always be revoked at any time by contacting us and we will not use or process your personal identifiable information any more.

Sharing of information

AEL never rents or sells your personal identifiable information to other companies or individuals.


AEL implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorised disclosure or access and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal data are appropriate for the risks presented by the nature and use of your personal data. AEL restrict access to your personal data to our employees who only need to use the information in order to process orders or quotations on your behalf, and who are contractually required to keep your personal data secure and confidential.

Updating your information

Where AEL process your personal data, we aim to ensure that it is accurate and up-to-date. We will seek to erase or rectify personal data that is inaccurate or incomplete. If you need to update or correct your personal identifiable information, please contact us in writing with your request and we will provide you with the mechanism for updating and correcting your personal identifiable information.

Retention of Data 

We will only retain your personal data for as long as it is necessary to fulfil the purposes outlined in this policy or the purposes of which you have otherwise been informed. We will retain your data for as long as permitted under applicable legal grounds, after which it will be deleted.

You may revoke your consent at any time. Where you have exercised your right to withdraw your consent we may be required to keep your personal identifiable information for defined period in order for us to meet our legal obligations and defend ourselves in legal disputes under certain circumstances.

Your Rights as an individual under this Policy

Since we process your Personal Data you can:

  • Access your Personal Data (data subject access request)
  • Rectify your Personal Data
  • Erase your Personal Data
  • Restrict the processing of your Personal Data
  • Object to the processing of your Personal Data
  • Withdraw your consent
All requests regarding your personal information must be made in writing and be signed by you and include name, address and, preferably, your e-mail address to verify your identity. All valid requests will be dealt with in a prompt and proper manner and we will respond within no less than 30 days upon receiving your request.
On behalf of Ambient Efficiency Ltd
Stephen Healey
Managing Director